Short answer: UK life insurance claim-paid percentages average 98.7% across the industry. In 2024, every major UK insurer paid above 97% of life insurance claims — Vitality (99.6%), Aviva (99.4%), LV= (99.4%), Scottish Widows (99.5%), Royal London (99.3%).
Reviewed by: Ben Darke, lifecoverfor.com · Last updated: 2026-06-03
Key facts (2026)
| Industry average term life claim-paid (2024) | 98.7% (ABI individual protection report) |
| Highest claim-paid term life insurer | Vitality at 99.6% |
| Industry average critical illness claim-paid | ~91% — lower than life because CIC has stricter condition definitions |
| Industry average income protection claim-paid | ~90% — case-by-case medical evidence assessment |
| Main reason claims are declined | Non-disclosure at application (70–80% of declinatures) |
Sources
ABI 2024 protection report, individual insurer 2024 protection reports.
Get a real quote
The figures above are 2026 industry averages. Your personalised quote takes 60 seconds and shows you exactly what every major UK insurer would charge for your age, health and cover amount.