The short answer: as soon as you have something to protect
You should get life insurance when:
- You take out a mortgage
- You have a child or dependant
- Someone relies on your income
- You have significant debts that would pass to others
Why buying young saves you money
Life insurance premiums are fixed at the point of application. A 28-year-old might pay £9/month for £200,000 of cover over 30 years. If they wait until 38 to buy the same cover, they might pay £20/month — and they've already missed 10 years of protection.
Age 20s: should you buy now?
If you have a mortgage or dependants in your 20s, yes — absolutely. If you're single with no dependants and renting, it's less urgent. However, some people buy a small policy in their 20s to lock in low rates and add critical illness cover while young and healthy.
Age 30s: the most common time to buy
The 30s is when most people first need life insurance — they're buying homes, having children, and building financial commitments. This is still a relatively affordable time to buy, especially compared to your 40s.
Age 40s: still worth buying, but act now
Life insurance in your 40s is more expensive but still achievable. Don't put it off — every year increases the premium. If you have a mortgage or young children, the need is urgent.
Age 50s and beyond
Life insurance is significantly more expensive in your 50s. Standard term cover may still be appropriate for mortgage protection. For those primarily wanting funeral cover, over-50s guaranteed plans are a simpler (if more limited) option.
Frequently Asked Questions
No — it's actually an ideal time. You're likely to be in good health, premiums are at their lowest, and if you have or plan to have a mortgage or family, buying now locks in those low rates for 25–30 years.
No — cover is still available at 60, though premiums are higher and terms are shorter. A 15-year policy can still cover a mortgage or leave a legacy. Compare quotes to see what's available for your situation.