AIG Life Ltd has been writing UK protection insurance for generations and sits among the major providers on our whole-of-market comparison panel. This 2026 review covers AIG Life's life insurance proposition — claims performance, features, pricing, underwriting stance and who it's the right choice for.
About AIG Life
AIG Life Ltd is an FCA-authorised UK protection insurer. Its life insurance sits on the whole-of-market panel that UK FCA-authorised advisers quote from, so applicants can access AIG Life pricing whether they go direct or via an adviser.
AIG Life life insurance — key facts
- Entry age: 18–77 years.
- Max cover amount: £5 million.
- Max term: 50 years.
- Headline premium: £5/month from age 25.
- 2024 claim-paid %: 98.8%.
- USP: YourLife Plan with free Smart Health (24/7 GP, second opinion, online fitness, mental health support, nutrition consults for whole household).
Features included
Smart health included free, wellbeing support, relationship support, real rewards discount scheme, flexible premium payment.
In our adviser panel's view these features materially differentiate AIG Life from budget online-only providers. The feature that most often justifies choosing AIG Life over a cheaper competitor is Smart Health included free — especially for applicants who'll actually use it.
Pricing — is AIG Life competitive?
AIG Life sits in the low-mid tier of UK protection pricing. For a healthy non-smoker aged 30 buying £250,000 of life insurance, our adviser panel typically sees AIG Life priced around £5/month from age 25 — in line with the major-brand competitive set.
Where AIG Life tends to outperform on price:
- Applicants matching this underwriting stance: competitive for over-50s and joint-life policies.
- Mid-to-large sums assured (£250k+).
- Standard-term cover (20–30 years).
Where AIG Life is not usually the cheapest:
- Very small sum-assured policies (<£100k) — budget online-only insurers typically undercut on these.
- Very old or very young applicants at the extremes of the entry-age range.
Claims performance
AIG Life paid 98.8% of life insurance claims in 2024 — a strong figure against the UK industry average of ~98% for term life, ~91% for critical illness, ~90% for income protection.
Declined claims across the whole UK market are driven overwhelmingly by:
- Non-disclosure at application — the biggest cause by far. Honest, complete answers at application is the single biggest determinant of whether your claim pays.
- Definition mismatch — the claim doesn't meet the policy's wording. Particularly common on older critical illness definitions.
- Policy lapse — missed premium payments causing the policy to be cancelled before the claim event.
Underwriting — who will AIG Life price competitively?
AIG Life's underwriting profile is: competitive for over-50s and joint-life policies.
In practice that means:
- Healthy non-smokers, age 25–45: competitive; often within 5–10% of the cheapest market rate.
- Smokers: AIG Life's smoker loading is typically in line with the major-insurer average.
- Pre-existing conditions: underwriting varies sharply by condition — our advisers pre-underwrite with AIG Life and two or three competitors in parallel to find the favourable home.
- Over-50s: standard — not a specialist in this segment.
Who is AIG Life life insurance best for?
- Applicants who value YourLife Plan with free Smart Health (24/7 GP, second opinion, online fitness, mental health support, nutrition consults for whole household).
- Applicants who'll actually use Smart Health included free.
- Underwriting profile: competitive for over-50s and joint-life policies.
- Sum assured in the £100k–£5 million range.
- Term in the 10–50 years range.
Who should look elsewhere?
- If you want the cheapest possible budget headline and have simple requirements: a budget online-only insurer may be cheaper.
- If your medical history falls outside AIG Life's favoured underwriting profile: another insurer may price more competitively.
- If you need cover over £5 million or beyond 50 years: another insurer with a higher cap.
How to get AIG Life life insurance
AIG Life policies are available direct from AIG Life and via FCA-authorised advisers. Going via an adviser has three advantages:
- You see AIG Life alongside every other major UK insurer in one sitting.
- The adviser pre-underwrites with AIG Life and competitors, so you see realistic not just illustrative quotes.
- The adviser-channel price is the same as (or better than) direct.
Frequently Asked Questions
Yes, on 2024 data AIG Life paid 98.8% of life insurance claims, sits in the low-mid tier on price and includes Smart Health included free. Its strongest feature is YourLife Plan with free Smart Health (24/7 GP, second opinion, online fitness, mental health support, nutrition consults for whole household). Whether it's the right choice for you depends on your age, health and what you'd actually use from its feature set.
AIG Life paid 98.8% of life insurance claims in 2024. That is in line with or above the UK industry average.
For most straightforward healthy applicants, Legal & General and Aviva are among the cheapest three in the UK market, and AIG Life sits in the low-mid tier. But for applicants with any pre-existing condition or non-standard occupation, rankings shuffle — whole-of-market comparison is the only way to know which insurer prices your specific profile most favourably.
AIG Life includes: Smart Health included free, Wellbeing Support, Relationship Support, Real Rewards discount scheme, flexible premium payment. Max cover is £5 million over a term of up to 50 years with entry between age 18 and 77.
Often yes, but pricing depends on the condition. AIG Life's underwriting is: competitive for over-50s and joint-life policies. A broker running a pre-underwriting enquiry (without a formal application on record) is the quickest way to know whether AIG Life will accept you at standard rates.
Contact AIG Life directly (or your adviser) to cancel. Cover ceases from the cancellation date; any premiums already paid are not refunded unless you're within the initial cooling-off period. If you're cancelling because you've found a cheaper alternative, make sure the new policy is in force before cancelling the old one.